The bike business runs on details. So does good French content.
From product specs to brand storytelling, your French content needs to get the technical details right and still make people want to ride. I work across both.
EN→FR LOCALIZATION FOR E-MOBILITY BRANDS
Content people actually want to read
Nobody buys a bike for its torque rating alone. Product pages, campaigns, and brand storytelling need to sell the feeling — the commute that gets easier, the weekend ride, the freedom of not driving. I write French copy that keeps that emotional pull intact, not just the technical facts.
Clients: Trek, Tenways
One voice, consistent across markets
Selling in France, Belgium, and Switzerland isn't the same as selling in the UK or the Netherlands with a translated layer on top. French buyers notice copy that reads like an afterthought to another market. I make sure your French content has its own coherent voice — consistent across every product line and campaign, not adapted page by page.
Technical accuracy that doesn't sound technical
Torque, drivetrain, frame geometry, range, motor placement: get one of these wrong and a cycling-literate audience notices immediately. I know the vocabulary because I've worked in the sector, and I make sure your specs read as confidently in French as they do in English.
Growing your e-mobility brand in France?
If you're building or expanding in the French cycling market and want content that's both technically right and genuinely appealing, I'd be glad to talk about what you're working on.